Notes on surveys, privacy, and GDPR
Survey methodology, privacy engineering, and what "GDPR-compliant" should actually mean in practice.
Subscribe via RSS →Survey question types explained: when to use each one
Multiple choice, Likert scale, NPS, star rating, open text — a practical guide to which survey question type fits which situation, with examples.
The Likert scale: how to build one and actually read the results
The Likert scale is the most common question format in survey design, and the most commonly misused. A practical guide to building, wording, and analyzing one.
How to write survey questions that actually get honest answers
Most bad survey data isn't a sample-size problem — it's a wording problem. A practical guide to writing questions that measure what you think they measure.
How to increase survey response rates: what actually moves the number
Response rate is mostly decided before anyone opens your survey. Here's what actually drives completion — length, timing, incentives, and design — and what doesn't.
Customer feedback survey questions: what to ask and when
A practical guide to building a customer feedback survey — which questions to ask at which stage of the relationship, and how to avoid the most common mistakes.
Anonymous employee feedback surveys: how to actually get honest answers
Most 'anonymous' employee surveys aren't anonymous in any technical sense. Here's what real anonymity requires, and how to design a survey people will trust enough to be honest in.
Why Surveyee never stores your respondents' IP address by default
Most survey tools log every respondent's raw IP address without telling you. Here's what Surveyee does instead, and why it's set up that way from the start.
NPS vs. CSAT vs. CES: which survey metric should you actually track
Net Promoter Score, Customer Satisfaction, and Customer Effort Score all answer different questions. Here's when to use each one, and how to set them up.
A practical GDPR checklist for anyone collecting survey responses in the EU
You don't need to be a lawyer to run a GDPR-compliant survey. Here's a practical, non-exhaustive checklist covering the parts that actually trip people up.