Question bank

Customer satisfaction survey questions

Questions for measuring overall satisfaction, identifying friction, and finding the next improvement that matters.

Build this survey
1

How satisfied are you with your overall experience?

A simple top-line satisfaction measure.

2

What worked especially well for you?

Finds strengths worth preserving.

3

What was the most frustrating part of your experience?

Surfaces the biggest source of friction.

4

How easy was it to accomplish what you came here to do?

Adds an effort dimension to satisfaction.

5

What should we improve first?

Forces prioritization instead of collecting a vague wish list.

Use the smallest set that answers the decision you need to make.

Longer is not automatically better. Remove questions that will not change an action, a prioritization decision, or your interpretation of the result.